Design Leadership: Tony Tudor

Tony is a Design and Product Strategy Leader with 18+ years driving digital transformation, customer discovery, and product design across enterprise platforms and high-growth startups. He is the founder and Head of Experience & Design at Designborough, where he partners with enterprise and startup clients — including ProFinda, SkillShape Labs, and ConnectCritical — to transform product organizations into empowered, discovery-led teams within the Product Operating Model.

Before founding Designborough, Tony built and led design organizations at enterprise scale: as VP of UX & Strategy at Citi, he built and led a 26-person multidisciplinary design organization across 20+ high-visibility business units; as Department Head, Product Design at BBM, he led a core team of 5 while co-leading a broader 22-person design organization spanning UX research and design systems.

Tony has a long-standing interest in psychology and behavioral design — the belief that every successful product taps into how people actually think and decide, whether by design or by accident. That instinct shapes his approach: ask the right questions first, ground every decision in research, and design solutions simple enough that the experience itself needs no instructions.

A modern workspace features a large curved monitor displaying a web agency page, surrounded by various items including a laptop, a smartphone, a wireless keyboard, headphones, and a stylus pad. The setup is neatly arranged on a wooden desk against a dark wall, creating a sleek and professional look.
A modern workspace features a large curved monitor displaying a web agency page, surrounded by various items including a laptop, a smartphone, a wireless keyboard, headphones, and a stylus pad. The setup is neatly arranged on a wooden desk against a dark wall, creating a sleek and professional look.
User First. Always.

Tony Tudor

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Design Showcase

Exploring human-centered design through innovative visual storytelling.

A cozy room with a laptop placed on a couch, displaying a digital design on the screen. The background includes decorative cushions, a warm-lit lamp on a table, and a guitar resting against the wall. An ornate small elephant figurine is also visible next to the laptop.
A cozy room with a laptop placed on a couch, displaying a digital design on the screen. The background includes decorative cushions, a warm-lit lamp on a table, and a guitar resting against the wall. An ornate small elephant figurine is also visible next to the laptop.
A dimly lit workspace featuring a desktop monitor displaying a website development page and a laptop showing a digital growth insights page. The setup includes a keyboard, mouse, two cups, a pen holder, and a clock displaying '02 36'. The atmosphere suggests a cozy, focused work environment.
A dimly lit workspace featuring a desktop monitor displaying a website development page and a laptop showing a digital growth insights page. The setup includes a keyboard, mouse, two cups, a pen holder, and a clock displaying '02 36'. The atmosphere suggests a cozy, focused work environment.
A laptop displaying various logo designs for 'Loris Studio' is placed on a wooden desk. The screen shows different blue and black logo variations. In the foreground, there is a blurry assortment of colored pencils. On the right side of the desk, a black bottle with white text is partially visible. Horizontal blinds allow natural light to softly illuminate the workspace.
A laptop displaying various logo designs for 'Loris Studio' is placed on a wooden desk. The screen shows different blue and black logo variations. In the foreground, there is a blurry assortment of colored pencils. On the right side of the desk, a black bottle with white text is partially visible. Horizontal blinds allow natural light to softly illuminate the workspace.
A person is working on a wooden table with various items. A laptop displays a design program, while the person uses a graphic tablet with a stylus. Nearby are a magazine titled 'Graphic Design', a smartphone, a cup of coffee, and a pair of earphones. The watch on the person's wrist suggests attention to time management.
A person is working on a wooden table with various items. A laptop displays a design program, while the person uses a graphic tablet with a stylus. Nearby are a magazine titled 'Graphic Design', a smartphone, a cup of coffee, and a pair of earphones. The watch on the person's wrist suggests attention to time management.
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